On the auspicious day of Swarna Gowri Vratham, Goddess Gowri, a very fair-complexioned incarnation of Goddess Parvati, is worshipped. Women observe Swarna Gowri Vratha to seek the blessings of Goddess Gowri for a blissful married life. It is believed that on this day, Goddess Gowri comes at her parents’ house as any other married woman.