World

⚡From Podiums to Steam Rooms: Denmark’s Sauna Campaign Trend Goes Viral

By Team Latestly

In a strikingly unconventional campaign move, candidates in Denmark’s 2026 parliamentary elections are turning to saunas to connect with voters, replacing formal rallies with relaxed, face-to-face discussions. The trend, gaining popularity in cities like Copenhagen and Aarhus, is being seen as a bold attempt to tackle growing voter disengagement.

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