Mumbai, July 15: Every child you see is pressurised today, be it by their parents, or some random chacha, Chachi, or by the gossiping aunty who lives down the lane. Right from the moment, a child is born, there is a pressure on him/her to perform extremely well. From getting through a good school to performing well in academics or choosing a career path just because it has better options and least realising that it is much against their will. This creates undue pressure on a child's mind, which leads to depression and suicide. TikTok With Sunny Leone and Rannvijay Singha! MTV Splitsvilla 12 Squad Grooves With Actress’ Twins Noah-Asher (Watch Video).
Highlighting this essential issue, MTV India has launched an ad titled 'Bachchon ka Future, Bachchon Pe Chhod Do' which reflects how students and children are unduly pressurised by their parents and also the society. Taking a humorous route, the brand highlights that right from the arrival of the child in this world, there comes a series of career plans, decided by your neighbours, relatives and other family members.
The film creatively shows the persona of a new-born via an ‘egg’, in a hospital set-up where the family members are discussing the ‘egg’s future’, seconds after it has stepped into this world- “yeh bada ho kar omelet banega”, followed by the other concerned folks who think, scrambled egg, egg bhurji or even an ‘MBA, Mast Boiled Anda’ are perfect options for the new-born.
You can watch the ad here:
Har ande ka ek funda hota hai, bhurji ho ya omlette, decide toh tu hi karega. But kya aapke bacche ka funda bhi yahi hai? Nurture your child's dream instead of imposing yours on them. If you see any child in distress, Call CHILDLINE 1098.#AndeKaAgenda #Career #FridayMotivation pic.twitter.com/z6dxFDhyXC
— MTV India (@MTVIndia) July 12, 2019
This film encourages children to choose what suits them the best, without taking into mind anyone's advice, interference, and subjugation. MTV has further associated with Childline India to extend their support in this case. At the end of the film, comes the message that if you see any child in distress dial 1098 or log on https://www.childlineindia.org.in/ to save the future.