Fabindia slammed by some netizens for their social media ad campaign. The hashtag '#BoycottFabIndia" was trending on Twitter. Some users said they will boycott the products of Fabindia after the fashion brand run campaign named "Jashn-e-Riwaj" on Twitter on Monday which hurt sentiments of the people.

Fabindia in a statement to ANI said "Our current capsule of products under name Jashn-e-Riwaaz is celebration of Indian traditions. The phrase means that, literally. Capsule is not our Diwali collection of products. Our Diwali collection 'Jhilmil si Diwali' is yet to be launched. Please keep a look out".

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