The Bombay Shaving Company (BSC) has attracted criticism for its advertising campaign on UP Board Topper Prachi Nigam's facial hair. The ad that was intended to address the issue of online bullying has backfired on the Bombay Shaving Company. The advertisement was in response to the cyberbullying faced by Prachi Nigam, who topped the Uttar Pradesh state board exams with a remarkable 98.5%. Despite her academic success, Nigam became the target of online trolls who ridiculed her facial hair. In an effort to stand in solidarity with Nigam, BSC published a newspaper advertisement that read, "Dear Prachi, they are trolling your HAIR today, they'll applaud your A.I.R (All India Rank) tomorrow." However, the ad's concluding remark, "We hope you never get bullied into using our razor," which was printed in a smaller font, has sparked outrage. The contentious closing line has been deemed insensitive and exploitative by social media users, leading to a significant backlash against the company. "Havenโ€™t seen something this desperate," one user wrote.ย UP Class 10 Board Topper Prachi Nigam Says '1, 2 Kam Aate to Theek Rehta' After Being Trolled Over Looks (Watch Heart-Touching Video).

'Desperate'

'Disgusting'

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