LSG Owner Sanjeev Goenka-Owned Durban’s Super Giants Get New Logo Ahead of SA20 2027

Durban's Super Giants (DSG), the prominent SA20 franchise owned by Indian billionaire Sanjeev Goenka's RPSG Group, today unveiled a striking new logo and a bold brand identity. The refreshed visual identity, announced on September 23, 2026, marks a significant step for the team as they gear up for the fifth season of the Betway SA20 in 2027. SA vs AUS 2026: Mitchell Starc Plays Down Rivalry, Insists There Is ‘No Animosity’ Between Australia and South Africa.

Durban Super Gaints Unveiled New Logo

Durban’s Super Giants Unveils Bold New Identity ❤️ 💙 pic.twitter.com/5xUkUC5i25

— Durban's Super Giants (@DurbansSG) September 23, 2026

The new look features a redesigned DSG logo complemented by a vibrant palette of red, blue, and gold. These colours are meticulously chosen to represent key aspects of the franchise's ethos: red embodies the energy and passion of the team and its dedicated supporters, blue signifies strength and confidence, while gold symbolises ambition and the relentless pursuit of excellence. This comprehensive brand overhaul will be integrated across all facets of the franchise, from their playing and training kits to the iconic Kingsmead stadium, digital platforms, and merchandise.

A Global Vision with Local Roots

The rebranding effort is not merely a cosmetic change; it's a strategic move to align Durban's Super Giants more closely with other RPSG Group-owned cricket franchises globally, including the Indian Premier League's Lucknow Super Giants and The Hundred's Manchester Super Giants. This initiative aims to foster a more recognisable 'Super Giants' identity across leading cricket markets worldwide.

Shashwat Goenka, Vice Chairman of the RP Sanjiv Goenka Group, articulated the vision behind the new identity. “We now have the Super Giants represented in three great cricketing cities across three countries. There is a real opportunity to build a strong global sporting brand while ensuring that each team remains deeply connected to its home,” Goenka stated. “For DSG, that balance is important. Our identity may be new and our ambition global, but our heart will always be Durban.” Where to Watch South Africa vs Australia 2026 Live Streaming Online and TV Channel Telecast in India.

Gearing Up for SA20 2027

The SA20 2027 season is scheduled to commence on January 17, 2027, promising another month of thrilling T20 cricket. Durban's Super Giants will kick off their campaign on January 23, 2027, hosting the Pretoria Capitals at their home ground, Kingsmead. The team, captained by Aiden Markram and coached by Lance Klusener, will be looking to build on their strong performance in Season 2 (2024), where they reached the final.

With this bold new identity, Durban's Super Giants are poised to embark on their next chapter, blending global cricketing ambition with their deep-rooted connection to the vibrant city of Durban. Fans can anticipate a visually exciting season as the team strives for glory in the upcoming SA20.

(The above story first appeared on LatestLY on Sep 23, 2026 03:43 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).