Sanspareils Greenlands (SG), India’s leading cricket equipment manufacturer, has reportedly terminated its sponsorship agreements with several prominent Bangladesh cricketers, including T20I captain Litton Das. The decision marks a significant commercial fallout from the deteriorating sporting and diplomatic relations between the two neighbours. Bangladesh Announces 15-Member Squad For ICC T20 World Cup 2026; Litton Das To Lead, Mustafizur Rahman and Taskin Ahmed Included.

As per Views Bangladesh, by choosing not to renew these long-standing contracts, the Meerut-based firm has effectively ended the supply of custom-made bats and branded gear to some of Bangladesh's most recognisable athletes just weeks before the 2026 T20 World Cup.

The sponsorship pullout is widely viewed as a corporate reaction to a rapidly escalating 'cricket war' between the Board of Control for Cricket in India (BCCI) and the Bangladesh Cricket Board (BCB).

The friction began earlier this month when the BCCI advised the IPL franchise Kolkata Knight Riders (KKR) to release Bangladeshi pacer Mustafizur Rahman from his INR 9.20 crore IPL 2026 contract, citing security and diplomatic concerns. This move triggered a swift chain of retaliatory actions:

Other players impacted due to SG pulling the plug are former captain Mominul Haque, veteran batter Soumya Sarkar, and Test specialist Yasir Ali Rabbi.

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Rating:3

TruLY Score 3 – Believable; Needs Further Research | On a Trust Scale of 0-5 this article has scored 3 on LatestLY, this article appears believable but may need additional verification. It is based on reporting from news websites or verified journalists (Views Bangladesh), but lacks supporting official confirmation. Readers are advised to treat the information as credible but continue to follow up for updates or confirmations

(The above story first appeared on LatestLY on Jan 08, 2026 09:51 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).