The first ratings post the start of the Indian Premier League (IPL) which is airing on Star India’s 12 channels came out today. In week 15 of Broadcast Audience Research Council (BARC) India, Star Sports 1 Hindi has garnered the leadership position with 935856 Impressions (000s) followed by Star Sports 1 in second position with 407868 Impressions (000s). The third spot was acquired by Sony Ten 1 with 146192 Impressions (000s). DD Sports and Star Sports First bagged the fourth and fifth spots with 118644 Impressions (000s) and 97930 Impressions (000s) respectively.
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According to a recent data, Star India’s video on demand (VoD) mobile app Hotstar has recently touched a new record of 5.5 million users for simultaneously consuming the IPL 2018 live streaming. The platform has also clocked more than 70 million users since the VIVO 2018 opening match was played between Mumbai Indians and Chennai Super King. The ground-breaking numbers are a proof of the increase in audience who likes to consume the live cricket matches on VoD than on traditional media.