The biggest cricketing tournament Indian Premier League (IPL) is about to start from next month and the enthusiasm from brands and fans is at its peak.  BookMyShow, is the official ticketing partner for the home games of four of the biggest IPL teams this season. This year it will manage the end to end fan experience for Mumbai Indians, Kolkata Knight Riders and back in action and beloved Chennai Super Kings and Rajasthan Royals. With this, BookMyShow controls over 50 percent of the entire ticket inventory this season.

BookMyShow has already started online and box office sales of tickets for Kolkata Knight Riders, Mumbai Indians and Rajasthan Royals and the ticket sales for Chennai Super Kings will begin on April 2, 2018.  The brand will provide its fans with the ultimate experience right from the time they come onto the platform to book their tickets. The brand is further offering unmatched ease of online bookings, home delivery of tickets for added convenience, complete on-ground management right from box office to deployment of state of the art turnstiles for quick entry into the venue.

BookMyShow has also lined up exciting offers for its users on ticket purchase by partnering with players like Payzap Amazon Pay, Ola, MakeMyTrip and Goibibo. In addition, the online ticket platform is leading sale of corporate and hospitality tickets which will offer the best views of the ground, complimentary F&B, and official team merchandise.

BookMyShow, which has a customer base of over 25 million, has been the ultimate destination for entertainment ticketing for a decade now and has a deep understanding of user preferences and behaviour.  BookMyShow, which enjoys a huge brand recall and boasts of over 100 million page views a month, will also run targeted marketing and promotion campaigns on its own platforms to create awareness on the property.

Albert Almeida, COO- Non-Movies, BookMyShow said, “BookMyShow is proud to be the exclusive ticketing partner for Chennai Super Kings, Kolkata Knight Riders, Mumbai Indians and Rajasthan Royals this IPL season. Each year, we redefine the sports ticketing experience for fans in association with our partner franchisees. Between 2011 and 2016, over 12 million cricket fans bought tickets through BookMyShow and in 2017, we contributed to a 20-25% growth in revenues for our partner teams. Needless to say, we are committed to not just bettering the revenue numbers in 2018 but also making the fan experience during the ticketing process and at the venue, an even better one than before.”

Cricket fans can also engage in fantasy gaming this IPL season with Fantain. BookMyShow made a strategic investment in Fantain in 2016 and since then Fantain has been creating a community for all sports fans to engage with each other beyond the playing arena. This season on popular demand, Fantain is extending its completely redesigned fantasy gaming league to web and mobile web, which will be launched closer to the IPL’s kick off. As part of this, all cricket enthusiasts will be able to connect with people who share the same passion for cricket, while winning amazing prizes.

(The above story first appeared on LatestLY on Mar 22, 2018 04:51 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).