Amazon CEO Andy Jassy Announces Prime Video Has Achieved Full Profitability As Standalone Business
Amazon CEO Andy Jassy said Prime Video has achieved standalone profitability, generating an annual revenue run rate in the tens of billions of dollars. Amazon MGM Studios has crossed USD 1.2 billion in global box office earnings this year, led by Project Hail Mary. Live sports, including Thursday Night Football, have also boosted viewership, with average audiences rising 16% year-on-year.
Amazon Chief Executive Officer Andy Jassy announced during the company's quarterly earnings call that Prime Video has achieved full profitability as a standalone business. Four years following Amazon's acquisition of Metro-Goldwyn-Mayer for 8.5 billion USD, the streaming platform has expanded its financial footprint significantly across global entertainment markets.
The streaming service is currently operating on an annual revenue run rate reaching into the tens of billions of dollars. As per a report by TechCrunch, this commercial expansion highlights the growing monetization success of Amazon's digital media investments and original content portfolio. Binance Confirms USD 6.3 Billion Security Breach in Historic Crypto Heist.
Box Office Success and Streaming Content Performance
Amazon MGM Studios has crossed 1.2 billion USD in global box office earnings this year, propelled by major theatrical releases. High-profile cinematic projects like Project Hail Mary, starring Ryan Gosling, emerged as the studio's highest-grossing release to date with an estimated worldwide gross of 684 million USD, alongside strong performances from titles like Verity.
In parallel, subscription television series continue to drive heavy platform engagement. Prime Video highlighted strong viewership metrics for major original series, including the fourth season of Reacher, which attracted 66 million global viewers within its first 28 days of release ahead of upcoming fifth and sixth season productions.
Live Sports and Viewer Engagement Growth
Live sports broadcasting has played a crucial role in expanding Prime Video's subscriber base and daily user activity. The platform hosts marquee sports events including NASCAR, the Masters, and UEFA Champions League soccer, while building substantial regular viewership through its live broadcast partnerships. Amazon Layoffs: 250 Software Engineering Positions Eliminated in Devices Unit; Check Details.
Thursday Night Football has emerged as a primary ratings driver for the service, recording an average of 17.7 million viewers across its first six games of the season, representing a 16 percent increase compared to the previous year according to Nielsen data. Additionally, the second season of NBA on Prime captured over 2 million viewers, reinforcing the platform's sports-centric expansion strategy.
(The above story first appeared on LatestLY on Oct 30, 2026 10:27 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
