Apple Layoffs: CEO John Ternus Reportedly Initiates Corporate Overhaul to Streamline Engineering Teams and Accelerate AI Shift

Apple Inc. is implementing a sweeping corporate overhaul under the leadership of newly appointed Chief Executive Officer John Ternus. The strategic pivot is designed to streamline organizational layers, accelerate hardware and software development cycles, and position the company more aggressively within the evolving artificial intelligence ecosystem.

The transition marks a definitive shift away from traditional multi-year product cycles following Tim Cook's departure. As per a report by Firstpost, Ternus intends to introduce a more recurring product release schedule, with upcoming hardware lineups expected to feature camera-equipped AirPods, smart glasses, and a redesigned iPhone commemorating the 20th anniversary of the brand. Apple Layoffs: iPhone-Maker Trims Fitness+ Roles in Second Layoff Wave Within 2 Months.

Leaner Teams and Engineering Restructuring

The structural changes reflect Ternus's philosophy that core engineering groups should operate with fewer management layers and increased autonomy. The hardware engineering division has initiated targeted workforce reductions, including program managers and senior directors, as part of a broader efficiency drive to bring engineering teams into closer alignment with executive decision-makers.

Smaller adjustments have also impacted specialized software, Siri development, and mixed-reality hardware teams. Management has simultaneously scaled back or cancelled projects considered less essential to prioritize core hardware and artificial intelligence deployments.

AI Adoption and New Revenue Streams

Artificial intelligence integration remains central to this strategic roadmap. Apple is actively exploring ways to leverage machine learning capabilities to optimize internal workflows and handle customer service operations, with plans affecting customer support divisions as automated web and phone agents take over routine tasks. Amazon Re-Hiring Laid Off Employees for AI and Cloud Roles Like Meta.

Alongside cost-cutting initiatives, the company is seeking new sources of revenue expansion across its services business and App Store ecosystem. By accelerating the cadence of product introductions throughout the year, leadership aims to attract a broader consumer base and sustain long-term financial growth.

(The above story first appeared on LatestLY on Sep 30, 2026 07:05 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).