John Ternus to Take Over as Apple CEO on September 1; Tim Cook Will Be Executive Chairman of Board

Apple will mark a major leadership change on 1 September 2026 when John Ternus becomes chief executive officer. Tim Cook steps down after 15 years in the role and moves to executive chairman. The handover comes just days before Apple’s annual autumn product event.

John Ternus Role as New Apple CEO

Ternus, previously senior vice president of hardware engineering, has spent 25 years at Apple. He began as an engineer working on Macs and later oversaw iPads, AirPods, iPhones and the full hardware operation. His immediate priority is artificial intelligence. He must help Apple extend its product success into the AI era. Ternus has already led development of key devices expected this autumn, including the first foldable iPhone and a smart display that can recognise speakers and personalise content. Passing the Torch: Tim Cook to Step Down as Apple CEO on August 31; Know His Journey, Contribution and Bond With Steve Jobs.

Longer-term projects under his earlier oversight include camera-equipped AirPods, smart glasses, a home security system, a robotic-arm home display and a wearable camera pendant. Ternus has less experience in finance, sales, legal affairs and government relations. He is expected to lean on other senior executives in those areas.

Tim Cook Ongoing Involvement at Apple

Cook will not step away from the company. As executive chairman he will remain intimately involved and is keen to take on substantial responsibilities. He will continue managing key external relationships, particularly with the US administration under Donald Trump and with officials in China. Apple has said he will engage with policymakers around the world. The arrangement allows Ternus to concentrate on products and internal operations while Cook handles high-level diplomacy and continuity. Tim Cook’s Apple Era Ends September 1 After 28x Stock Surge and Record Growth.

Background on Apple Leadership Transition

The succession was announced in April 2026 after long-term planning by the board. Cook described Ternus as a brilliant engineer obsessed with detail. Arthur Levinson becomes lead independent director, and Ternus joins the board. The change occurs as Apple prepares an unusually broad product slate and faces pressure to strengthen its AI position.