Reddit is Developing TikTok Trends-Inspired New Video and Audio Experience for Viral Posts: Report
Reddit is developing a new video and audio experience to let users watch and listen to viral posts directly on the platform. According to a TechCrunch report, CEO Steve Huffman announced during an earnings call that testing for the TikTok-inspired format will begin later this year. Check more details.
Reddit is developing a new video experience designed to bring viral text discussions to life. During the second-quarter earnings call, company executives announced that the platform is working on a format that will allow users to watch videos and listen to posts in the background.
As per a report by TechCrunch, Chief Executive Officer Steve Huffman told investors that the platform aims to capture content styles already popular across other social networks. Millions of posts on platforms like TikTok utilize text-to-speech narration paired with gameplay or background footage to share viral Reddit threads. Huffman noted that an official spoken and visual format built directly into Reddit could provide a highly engaging alternative for users. WhatsApp Tests Dedicated Folder for Large Business Messages; Check Details.
Expanding Into Video and Audio Formats
The planned feature reflects a broader industry shift where mainstream entertainment and social applications incorporate short-form video feeds. While specific details regarding how the tool will integrate into the main app remain limited, leadership confirmed that public testing is scheduled to begin later this year.
This announcement follows the recent introduction of video comments on the platform in June, which has already grown to account for more than 10 percent of all video posts. The new audio-visual format represents the next step in expanding media consumption options for the community.
Industry Context and Platform Evolution
The emergence of spoken-content video formats highlights how external creators have successfully popularized Reddit discussions across competing platforms. By introducing native tools, the company hopes to retain user engagement within its own ecosystem. Anthropic AI Models Hacked 3 Organisations During Cybersecurity Tests, Reveals Company.
As streaming services, shopping apps, and social networks continue to adopt similar video-first layouts, Reddit's upcoming feature positions the platform to capitalise on the demand for audio-narrated storytelling and dynamic community content.
(The above story first appeared on LatestLY on Jul 31, 2026 09:22 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).