Reliance Jio, India's youngest telecom network has officially signed a partnership with Screenz for developing the most powerful digital platform in the country under the entertainment-based interactivity. With this new partnership, both the leaders will be looking to take the gamification platform to a next level. Moreover, Jio has proven itself in the segment by introducing special games such as Jio Criket Play Along and Jio Kaun Banega Crorepati Play Along wherein former has already enrolled more than 65 million unique users and the latter has managed to reach every common man's house.
As part of this partnership, Jio Screenz will become the largest platform will become the only integrated service providers as far as entertainment and gamification both are concerned. This new alliance will also empower broadcasters as well as publishers in creating innovative yet engaging content along with robust scalability. Read More: Reliance Jio Introduces Rs 199 Postpaid Plan with Unlimited Calling & 25GB High Data: All You Need To Know
The features to be offered on the said platform are believed to be more adaptable for the varied content and keeping them engaged and live as well as real time interactions between broadcasters & viewers. Due to its advanced abilities for creating different interactions, Jio Screenz platform will provide increased engagement and new advertising opportunities by utilizing distinct yet specific profiles of the viewers.
According to the industry experts, the dual screen experience could emerge as a game changer and will play an important role in redefining passive advertising on the smartphone as well as TV. Moreover, Reliance Jio also launched a similar innovative brand engagement platform called as JioInteract which is believed to be World's first artificial intelligence based platform. See Also: Apple Watch Series 3 with LTE Goes on Sale in India; Here’s You Can Buy
The main underlines of the new Jio Screenz platform includes a real time two-way conversation between broadcasters and viewers in form of quizzes, polls and votes during a TV show, easy CMS usage for creating and launching interactive engagements, supports social networks and Android, iOS and Jio Kai OS.