Noida, February 7: Toyota Kirloskar Motor today unveiled Yaris sedan, marking its entry into the mid-sized premium car segment in the country. Toyota Kirloskar Motor (TKM), which is a joint venture between the Japanese auto major and Kirloskar group, will launch the sedan by April this year. The vehicle would compete with the likes of Honda City, Maruti Suzuki Ciaz and Hyundai Verna in the Indian market.
"We see high market potential with growing population of Indian middle-class families aspiring for more advanced features safety space luxury vetyke and comfort," TKM MD Akito Tachibana told reporters here.
Toyota Yaris is one of the best selling vehicles from Toyota stable and is being sold across 120 countries across the globe. "With unique features customised for the Indian market and a CVT option, we hope the vehicle will strongly appeal to Indian families especially the women drivers in India," Tachibana said. Toyota Motor Corporation Chief Engineer Takatomo Suzuki said the model will introduce new customers to brand Toyota in the country.
"We are certain that the design concept of Yaris which is inspired by actual customer needs rather than traditional ideas will exceed expectations," Tachibana said. The vehicle comes with a 1.5-litre petrol engine and various features like 7 airbags, roof mounted air vents and all wheel disc brakes. The bookings for the model open from April, the company said.