Actor and content creator Ishitta Arun, daughter of veteran actress Ila Arun, recently found herself at the center of online criticism after a video from her uncle Piyush Pandey’s funeral surfaced online. The clip showed Ishitta smiling and laughing, which many users on social media called “inappropriate” for such a solemn occasion. Piyush Pandey Passes Away at 70: Shah Rukh Khan Pays Heartfelt Tribute to Padma Shri Awardee and Advertising Stalwart.
Ishitta Arun Shares Post on Instagram Story – See Post

Ishitta Arun Breaks Silence on Viral Funeral Video
Responding to the backlash, Ishitta took to Instagram Stories on Sunday to clarify the context behind the viral video. She wrote, “What you saw was us laughing at his line - a line only he could deliver. If you had known him, even in passing, you wouldn’t have needed this explained. We don't stage grief. We don't mute memory to make strangers comfortable. We remember him honestly - as laughter, courage, and life itself. Next time - know the story before you comment on the moment.” Piyush Pandey Passes Away: Hansal Mehta, Ehsaan Noorani Pay Tribute to Advertising Maestro.
Ishitta Arun Shares Post on Instagram – See Post
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Ishitta Arun Remembers Uncle Piyush Pandey
Earlier, Ishitta had shared heartfelt memories of her maternal uncle, recalling his early days in Mumbai and their close bond. Piyush Pandey, one of India’s most iconic advertising minds, passed away on Friday at 70 leaving behind an unforgettable legacy.
(The above story first appeared on LatestLY on Oct 27, 2025 12:09 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).













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