Shraddha Kapoor’s ‘Eetha’ August Release Pushed To Avoid Box Office Clash With Yash’s ‘Toxic’ – Report
Shraddha Kapoor's 'Eetha' is reportedly rescheduling its August 28, 2026, release to prevent a clash with Yash-starrer 'Toxic: A Fairy Tale for Grown-Ups', set for August 26, 2026. The biographical drama, produced by Maddock Films, aims to ensure optimal box office performance by avoiding direct competition with the highly anticipated pan-India film.
Bollywood is buzzing with news that a major box office clash might be averted as Maddock Films, the producers behind Shraddha Kapoor's upcoming film Eetha, are reportedly considering shifting its release date. The biographical drama was initially set to hit theatres on August 28, 2026, putting it in direct competition with the pan-India spectacle Toxic: A Fairy Tale for Grown-Ups, starring Kannada superstar Yash, which is scheduled for August 26, 2026. Hrithik Roshan To Join Hands With ‘Eetha’ Director Laxena Utekar for His Next? Here’s What We Know.
‘Eetha’ Release Postponed?
The decision to potentially move Eetha comes amidst a highly competitive release calendar. According to a report by Bollywood Hungama, sources close to the production indicate that the makers are evaluating whether to preponement or postponement, but it's clear they do not intend to release the film on its original August 28 slot.
"There is chatter in the trade that the producers of Eetha want to avoid a clash with Toxic, and it may be a sensible decision," a source told the portal. The source added, "Both films are expected to be major box-office performers, while Eetha has the potential to enjoy an exceptional run in Maharashtra. In the event of a clash, the business of both films could get divided in this crucial market."
The August 28 weekend, coinciding with Raksha Bandhan festivities, was initially a crowded period. While Sidharth Malhotra and Tamannaah Bhatia's The Vvaan has already shifted its release to September 25, 2026, the slot still sees Khosla Ka Ghosla 2 vying for audience attention, scheduled for August 28, 2026. An official announcement regarding Eetha's new release date is anticipated from Maddock Films in the coming days. Who Was Vithabai Narayangaonkar? All About the Tamasha Samradni Behind Shraddha Kapoor's 'Eetha'.
More About Shraddha Kapoor's 'Eetha'
'Eetha' is a biographical drama that chronicles the extraordinary life of legendary Maharashtrian Lavani and Tamasha performer, Vithabai Bhau Mang Narayangaonkar (July 1935 – January 2002). Shraddha Kapoor takes on the titular role, marking her return to the big screen in a significant character. Directed by Laxman Utekar, known for Chhaava, the film aims to celebrate Vithabai's contribution to Indian folk traditions.
(The above story first appeared on LatestLY on Jul 15, 2026 06:52 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
