Bad reviews and unimpressive word of mouth are not helping Shah Rukh Khan's Zero gain momentum at the box office. Yes, its opening day figures were better than Raees, Jab Harry Met Sejal and Fan; yet the impact was not like the way we expected. While Twitterati is busy mocking his last outing and critics are thrashing it with some harsh words, we wonder if the film will be able to perform in the longer run. After enjoying a decent opening day, SRK's film tumbled a little on its first Saturday and it's not a good sign. Zero Box Office: After a Decent Opening Day Collection, Let's Have a Look at Shah Rukh Khan's Last Five Releases and Their Number Game.

Popular trade analyst, Taran Adarsh took to his Twitter account to reveal its second-day figures and they are slightly lesser than its day one. The film collected Rs 1.22 crore on its day two and this downward trend will affect its overall business. Shah Rukh Khan's Zero Fails To Beat the Opening Day Box Office Collection of Aamir Khan's Thugs of Hindostan and Salman Khan's Race 3.

 

Shah Rukh Khan's Zero had to enjoy a good weekend collection to stay in the game and later cash in on Christmas holiday that's an added advantage for it. With Simmba releasing next week, the film has only a week's free run to mint money, post which the competition will intensify.

(The above story first appeared on LatestLY on Dec 23, 2018 11:39 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).