In a move that bridges the gap between traditional Hollywood craftsmanship and the rapidly evolving world of artificial intelligence, Netflix has acquired InterPositive, the AI-powered filmmaking startup founded by Academy Award-winner Ben Affleck. Steven Spielberg Refused To Work With Ben Affleck After Actor Allegedly Made His Son Cry, Shocking Reason Revealed by Screenwriter Mike Binder.

Netflix Acquires Ben Affleck’s AI Startup

The acquisition, confirmed by the streaming giant on Thursday, March 5, 2026, marks a strategic pivot for Netflix as it integrates proprietary AI tools directly into its production pipeline. As part of the deal, Affleck who secretly founded the Los Angeles-based company in 2022 will join Netflix as a Senior Advisor, guiding the platform's implementation of AI in filmmaking.

Ben Affleck Explains His AI Film Tech

Unlike generative AI tools like OpenAI’s Sora or ChatGPT, which generate content from text prompts, InterPositive focuses on post-production logistics and technical enhancement. Affleck designed the technology to solve the "laborious, less creative" problems he encountered as a director and producer. “It’s not about text-prompting or generating something from nothing,” Affleck explained in an official announcement video. “You have to create your movie essentially first before you can really build your model around your movie using AI. Once you do that, you have your model, you control it.” Jennifer Lopez Reflects on Life, Growth, Ben Affleck Divorce at Las Vegas Residency.

Inside Netflix’s New AI Film Editing Tool

The InterPositive toolset offers several advanced capabilities aimed at improving film post-production efficiency. It can handle technical cleanup by removing elements such as stunt wires or distracting environmental details from scenes. The technology also allows lighting adjustments, for instance transforming a dull, overcast shot into a warm “golden hour” look. In addition, it helps with continuity correction by fixing background inconsistencies or filling in missing shots without the need for costly reshoots. The system can also perform relighting and colour grading, automating complex visual effects tasks while still preserving the cinematographer’s original creative vision.

Ben Affleck Says AI Shouldn’t Replace Artists

Affleck has been a vocal critic of AI as a replacement for artists, famously calling AI a “craftsman at best.” By selling to Netflix, he aims to ensure that these tools remain in the hands of creators rather than being used to automate the creative process itself. "We also need to preserve what makes storytelling human, which is judgment. The kind that takes decades to build, experience to hone and that only people can have," Ben Affleck said. Netflix Chief Content Officer Bela Bajaria echoed this sentiment, stating that the deal is about giving filmmakers "more choices, more control, and more protection for their vision," rather than replacing the work of writers, directors or actors. Ben Affleck, Matt Damon Push Netflix for Bonus Deal on 'The Rip'.

AI Deal Could Cut Film Production Costs

While the financial terms of the acquisition remain undisclosed, the move brings InterPositive's entire 16-person team comprising engineers, researchers and creatives into Netflix’s product and technology organisation. Industry analysts view this as a major win for Netflix, especially after the streamer recently withdrew from a high-profile bid for Warner Bros. Discovery assets. By owning this technology exclusively, Netflix can potentially save hundreds of millions of dollars annually in post-production costs while lowering the "barrier to entry" for independent voices on the platform. The InterPositive tools will initially be rolled out to Netflix’s top-tier creative partners, with plans to scale the technology across its global slate of hundreds of annual productions.

 

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