New Delhi, August 15: Prominent restaurants in Gurgaon have decided to delist themselves from aggregators and online table reservation systems like Zomato, EazyDiner, Nearbuy and others because of the 'unsustainable' method of 'deep discounting'. According to an Economic Times report, 300 restaurants plan to exit the dine-in programmes that give attractive discounts to the customers from Thursday. Reportedly, other cities will soon follow this delisting method. Zomato Gold Policy Changed, Disappointed Users Says They Have Been 'Cheated'.
Restaurants have been facing a difficult situation due to high rentals and other reasons. To add to the woes, heavy discounts by the aggregators is also eating into the profit margins of the eateries. The other cities where customers will soon lose out on the benefits provided by the aggregators are- Delhi, Pune, Mumbai, Kolkata and Bengaluru.
Gurgaon is one of the country’s largest dining-out markets with the highest density of microbreweries. #Logout is what restaurants are using to silently mark their protest against membership programmes that allow diners to indulge in bargains such as “one plus one" on drinks and food on their in-restaurant bills.