Amul always comes up with unique ways to keep the brand in news. One of the creative routes that the brand takes is making cartoonish topical ads. Their recent take is on the recently released film, Mission Mangal. The movie stars Vidya Balan, Akshay Kumar, Sonakshi Sinha, Taapsee Pannu, Kirti Kulhari in key roles. It is based on India's Mars Orbiter Mission. Amul's topical puns, 'Mission Makhan'. And of course, there is a cartoonised Akshay Kumar on the ad with the Amul girl. BTW, the Amul topicals completed 25 years this year. Rahul da Cunha, Manish Jhaveri and Jayant Rane are the men who have kept the party going. Though, they might have wanted to include the ladies from the film on the ad as well. Amul Celebrates Amitabh Bachchan's 50 Years In Bollywod With This Amazing Doodle (See Picture).
Talking about Mission Mangal, our in-house film critic, Sreeju Sudhakaran wrote in his review, "Mission Mangal doesn't have the layered texture of Hidden Figures nor the complexity of First Man. Instead, it relies on many of its heartwarming moments and an adorable cast to propel the film ahead, and ends up being an engaging watch. The movie may not land on Mars, but it does meet halfway when it comes to our expectations," Well, if you have not watched the movie yet, we'd recommend you do it while the movie is running in theatres.
Check Out Amul's Take on Mission Mangal Here:
— Amul.coop (@Amul_Coop) August 23, 2019
In the past, Amul Topicals have talked about the passing of Girish Karnad, Rajinikanth's 44 years in Indian cinema, Avengers: Endgame, Vicky Kaushal's 'how's the josh' dialogue from Uri: The Surgical Strike, Ayushmann Khurrana's Article 15, Deepika Padukone and Aishwarya Rai Bachchan's fashion outings at Cannes 2019 - just to name a few. Keep entertaining us, Amul.