Baby Chanco Features in Pantene Ad: Japanese Kid Who Went Viral For Her Lovely Hair is Now a Model, Watch Video
Baby Chanco in Pantene Ad (Photo Credits: YouTube and Instagram)

Managing hair is a task we all at some point struggle with. Most of us have experimented with hairstyles or products to get long, smooth and flowy mane. But Baby Chanco from Japan is giving people major hair goals! With impressive lustrous and thick hair, Baby Chanco has over 3 lakh followers on Instagram. She went viral for her majestic mane and now it has landed her, her first ad campaign with a hair product brand. Pantene Japan has signed Baby Chonco as a face of their new campaign #HairWeGo. 7-Month-Old Japanese Baby Chanco With Full Hair Like An Adult Becomes Online Sensation.

The little wonder features with Japanese TV announcer Sato Kondo in this ad campaign. The print ad appeared in their national newspaper Asahi Shimbun earlier this month. The girl is just 1-year-old but her Baby Chanco Instagram profile shows she's not camera shy at all. Her mother manages the account and the pictures are adorable, with her hair styled in different ways. How this baby landed the campaign is also the courtesy of her social media. Alex Keith, the president of global hair care and beauty sector at P&G read an article on Baby Chanco which said, "Get this kid a Pantene ad!" The company took it seriously indeed.

Watch Video of Baby Chanco's Pantene Ad for #HairWeGo campaign 

And Here is Picture of Baby Chanco Checking Herself in the Print Ad Campaign


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Isn't she adorable? Well, not just hair goals, according to the company she is a role model for many! Yoshiaki Okura, P&G Japan haircare associate brand director was quoted to HuffPost, "Chanco’s personality and special character matches our image for women we want to support." He also mentioned it wasn't much of a trouble for them to shoot with the kid. Well, no doubt about that. Baby Chanco has already impressed people and now turning into a model she will influence more people with her lovely mane.