Diwali 2025: PM Narendra Modi Urges Citizens To Buy Indian Products To Support Local Artisans This Festive Season, Shares Video Promoting ‘Swadeshi’ Purchase

In the spirit of Diwali and in line with Prime Minister Narendra Modi’s Vocal for Local initiative, several prominent film and television actors have featured in a new ad campaign encouraging citizens to shop from local vendors and support Indian entrepreneurship. The campaign, which aligns with the broader Make in India and Aatmanirbhar Bharat initiatives, highlights the importance of empowering small businesses and promoting indigenous products during the festive season. Among the celebrities supporting the campaign are Varun Dhawan, Triptii Dimri, Madhuri Dixit Nene, Rupali Ganguly, Sunil Grover, and Shankar Mahadevan. These stars appeared in a promotional ad showcasing various small shops across India, including Bidya Saree Collection (Tollygunge), Queen Light House (Dehradun), Kavi Men’s Collection (Purani Dilli), and Variety Shoes (Jodhpur). Prime Minister Narendra Modi also responded to the initiative, saying: “Let’s mark this festive season by celebrating the hard work, creativity and innovation of 140 crore Indians. Let’s buy Indian products and say — Garv Se Kaho Yeh Swadeshi Hai!” Diwali 2025: Bollywood Stars and TV Actors Back ‘Vocal for Local’, and Urge Shoppers To Support Small Businesses Across India

Bollywood and TV Celebrities Promote Local Businesses in Vocal for Local Diwali Campaign

PM Narendra Modi Responds

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