OpenAI Reportedly Developing ‘Shopping Cart’ Feature for ChatGPT, New Tool To Enable Native Checkout and Merchant Product Feeds
OpenAI is developing a Shopping Cart feature for ChatGPT, enabling users to save products and complete purchases directly within conversations. Building on Instant Checkout with partners like Etsy and Shopify, the update includes merchant self-service tools and improved personalisation, positioning ChatGPT as a broader, integrated e-commerce platform.
OpenAI has reportedly begun developing a “Shopping Cart” feature to enable native checkout within ChatGPT, alongside new merchant tools. The new feature was spotted in the web app’s sidebar as a dedicated “Cart” section. It will allow users to save items for later purchase and complete transactions directly within conversations. This builds on existing Instant Checkout integrations with merchants such as Etsy and Shopify, enhancing e-commerce by enabling seamless saving, personalised recommendations and frictionless purchasing. In addition, OpenAI is introducing merchant self-service tools for uploading product feeds. A related update also enables personalisation, including memory and preferences, in temporary chats, improving the user experience while maintaining privacy options. Together, these developments position ChatGPT as a more comprehensive commerce platform. ChatGPT New Feature: OpenAI Rolls Out ‘Tab Groups’ for Better Organisation and Group Related Conversation.
OpenAI Developing 'Shopping Cart' Feature for ChatGPT
OpenAI is working on a Shopping Cart for native checkout from ChatGPT and new merchant tools.
Additionally, there will be an option to enable Personalisation in temporary chats. https://t.co/LuIk2QMd7w pic.twitter.com/1Jf6RDgU1r
— TestingCatalog News 🗞 (@testingcatalog) January 24, 2026
(The above story first appeared on LatestLY on Jan 25, 2026 07:50 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
