Roger Federer Loses Billionaire Status After Stock Loss As Swiss Shoe Brand Shares Tumble: Report
Tennis icon Roger Federer has seen his estimated net worth dip below the billion-dollar threshold following a sharp decline in the share price of Swiss sportswear company On Holding.
Tennis legend Roger Federer has seen his estimated net worth drop below the coveted billion-dollar mark, losing an estimated $52 million in a single day as shares of the Swiss athletic shoe company On Holding, where he is a prominent investor, plunged on Tuesday, August 11, 2026. The significant financial hit follows On Holding's announcement of weaker-than-expected second-quarter sales. Pete Sampras Birthday Special: Celebrating Tennis Icon As 14-Time Grand Slam Winner Turns 55.
Forbes estimates that Federer's fortune, which had reached approximately $1.1 billion in 2025, now stands at around $952.4 million. The downturn highlights the substantial impact of his business ventures on his overall wealth, particularly his reported 2.5% to 3% equity stake in On Holding, a company he joined as a co-owner in 2019.
On Holding's Market Woes
The market reacted sharply to On Holding's second-quarter earnings report. The company reported net sales of 850.4 million Swiss francs (approximately $1.04 billion), which, while an increase of 13.5% year-over-year, fell short of analysts' expectations of 878.4 million Swiss francs (about $1.08 billion).
This shortfall led to a rapid sell-off, with On's shares (ONON) dropping around 19% on Tuesday, August 11, 2026, reaching their lowest point in nearly two years. The sharp decline erased tens of millions from Federer's estimated wealth almost immediately. Davis Cup: South Korea Opts for Hard Courts in Seoul for Qualifiers Round 2 Against India.
Q2 Financial Highlights for On Holding
| Metric | Value | Comparison |
|---|---|---|
| Net Sales | 850.4 million Swiss Francs ($1.04 billion) | Missed 878.4 million CHF target |
| Share Price Drop | Around 19% | Tuesday, August 11, 2026 |
| Net Income | 105 million Swiss Francs ($129.4 million) | Improvement from 40.9 million CHF loss last year |
| Gross Profit Margin | 65.4% | Up from 61.5% last year |
Despite the share price dip, On Holding did report some positive figures, including a significant improvement in net income to 105 million Swiss francs, compared to a 40.9 million-franc loss in the same period last year. The company also saw its gross profit margin increase to 65.4%, exceeding last year's 61.5% margin.
Federer's Endorsement Empire
Federer, who retired from professional tennis in September 2022 at the age of 41, has long been a titan in sports endorsements. Throughout his illustrious 24-year career, he amassed approximately $131 million in prize money, but his off-court earnings have dwarfed this sum. His diverse portfolio includes lucrative deals with global brands such as Uniqlo, Rolex, Mercedes-Benz, Lindt, Credit Suisse, and Barilla. Jannik Sinner Out of Cincinnati Open 2026 With Knee Injury, Doubtful for US Open.
His investment in On Holding, which went public in 2021, was a major factor in pushing his net worth into billionaire territory in 2025. Federer's involvement with On extends beyond just an investment; he has actively collaborated on product development, including the popular "The Roger" line of sneakers.
While the recent market turbulence has temporarily stripped Federer of his billionaire title, his overall financial standing remains robust. With ongoing endorsement deals and a strategic stake in a company showing underlying operational improvements, a recovery in On's stock could see the 45-year-old Swiss maestro reclaim his billionaire status.
(The above story first appeared on LatestLY on Aug 12, 2026 11:00 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
