Cupertino (California), June 7: Apple has acquired augmented reality (AR) headset startup Mira for an undisclosed amount, as the company launched its $3,499 Vision Pro AR headset.
According to The Verge, Apple has hired at least 11 of Mira's employees as part of the acquisition. The report cited a private Instagram post by Mira CEO Ben Taft. Sumbul Desai, Apple Health VP Reveals Addressing Mental Health and Vision Health Next Goal for Tech Giant.
"Excited for Mira's next chapter at Apple. Seven year journey from dorm room to acquisition," the post read. Apple has confirmed the acquisition.
"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," the company said in a statement.
Based in Los Angeles and founded by Taft in 2016, Mira has been making AR headsets for customers, including Universal Studios, for attractions at its Nintendo World theme parks.
Jony Ive, Apple's former product designer, was once an advisor to Mira, according to the report.
Apple has entered the era of augmented/virtual reality (AR-VR) by launching a 'Vision Pro' headset that seamlessly blends the digital world with the real one around us.
Priced at $3,499, Apple Vision Pro will be available early next year, beginning in the US. Apple Vision Pro AR Headset Launched at WWDC 2023: From Price to Features, Check All Details Here.
Vision Pro introduces a fully three-dimensional user interface controlled by a user's eyes, hands, and voice.
Featuring visionOS, the world's first spatial operating system, Vision Pro lets users interact with digital content in a way that feels like it is physically present in their space.
Apple Vision Pro also features EyeSight, which helps users stay connected with those around them.
(The above story first appeared on LatestLY on Jun 07, 2023 08:33 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).