‘Biggest Price Jump in Anything I’ve Ever Seen Too’: Elon Musk Criticises Apple Price Hike

Elon Musk has reacted strongly to Apple’s recent decision to increase prices of its MacBook and iPad lineup worldwide, describing the surge as the “Biggest price jump in anything I’ve ever seen too.” The Tesla and SpaceX CEO shared the comment on X while referencing Apple CEO Tim Cook’s statement to The Wall Street Journal that the rise in costs was unlike anything he had witnessed “in any area in over 40 years.”

The price adjustments, driven by a sharp global shortage of memory and storage components, have seen MacBook and iPad models rise by up to 42 percent in some markets. Surging demand for AI data centre infrastructure has pushed memory chip prices significantly higher, forcing Apple to pass on part of the increased costs to consumers after previously absorbing them. Why Apple's MacBook and iPad Prices Have Increased by Up to 42% Worldwide.

Elon Musk Comments on Apple Price Hike

Tim Cook, who told The Wall Street Journal that the jump in costs was unlike anything he had seen “in any area in over 40 years.”

Biggest price jump in anything I’ve ever seen too. https://t.co/aypJGgssnN

— Elon Musk (@elonmusk) June 25, 2026

Impact on Consumers and Refurbished Products

The hikes affect both new and refurbished devices. Entry-level MacBook models have increased by hundreds of dollars, while certain iPad Air variants saw jumps exceeding 40 percent in regions like India. Apple’s Certified Refurbished store followed suit, with Mac prices rising by USD 204 to 330 and iPads by USD 120 to 250 on average.

Industry experts link the crisis to the rapid expansion of AI infrastructure, which has prioritised enterprise clients and strained the supply chain for consumer electronics. DRAM costs reportedly surged nearly 98 percent earlier in 2026, exacerbating the pressure across the sector. Apple MacBook, Apple iPad Prices Hiked Amid Memory Shortage.

Musk’s remark underscores the broader economic ripple effects of the AI boom, highlighting how data centre growth is contributing to a new wave of inflation in technology hardware. As demand for high-performance computing continues to outpace production capacity, consumers can expect further adjustments in premium device pricing in the coming months.