Mumbai, March 28: OnePlus is reportedly preparing to shut down its extensive offline retail network in India as the company shifts toward an online-first sales model. The move comes amid growing reports of a potential global exit for the brand, with operations in several international markets expected to wind down as early as April 2026.

OnePlus has reportedly instructed its partner-run exclusive stores across India to cease operations by March 31. While the company has officially stated that it is performing a "strategic pivot" to focus on digital storefronts, industry insiders suggest that only three company-owned flagship stores in Bengaluru, Chennai, and Hyderabad are likely to remain operational. OnePlus Shutting Down Global Operations As Early as April Amid Major Restructuring: Reports

OnePlus Leadership Transitions and Market Decline

The restructuring follows the high-profile resignation of OnePlus India CEO Robin Liu, whose last day is scheduled for March 31. Liu’s departure marks a significant shift, as reports indicate he was recently asked to report to Realme CEO Sky Li following an internal consolidation under the parent OPPO Group.

This leadership change occurs as OnePlus faces a sharp downturn in its Indian market performance. Data from IDC and Cybermedia Research shows that the company’s shipments in India fell between 32% and 38.8% year-on-year in 2025. Rising component costs and intense competition from rivals have reportedly pressured profit margins, leading to the decision to cut operational expenditures by closing physical outlets.

Beyond India, OnePlus is reportedly preparing to exit or severely scale back operations in large portions of Europe, the United Kingdom, and the United States. Reports indicate that some global staff members have already been informed of the impending shutdown and provided with severance packages.

Despite the retail closures, OnePlus has assured existing customers that after-sales support will remain intact. The company recently announced that Indian users will be able to access OPPO’s service network starting in April 2026. This move is viewed by industry analysts as a measure to maintain "business continuity" and reassure the user base during the brand’s transition.

Impact on Upcoming Product Launches

The shift to an online-only model will directly affect how new devices reach consumers. The upcoming OnePlus Nord 6, previously expected to have a wide retail presence, is now slated to be sold exclusively through Amazon in India. OnePlus India CEO Robin Liu Resigns Amid Major Global Restructuring, Leaves to China: Report.

While the brand intends to focus on its entry-level and mid-range "Nord" series in the Indian market, its future as a global flagship competitor remains uncertain. Recent speculation suggests that plans for premium devices, such as the OnePlus Open 2 and a compact flagship model, may have already been cancelled as part of the broader downsizing. OnePlus has confirmed that its India operations continue under a localised strategy, though it has yet to name a successor for the outgoing CEO.

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(The above story first appeared on LatestLY on Mar 28, 2026 12:06 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).