Samsung has significantly reduced the market price of its former flagship, the Galaxy S24 Ultra, in India following the recent release of the Galaxy S26 Ultra. The device, which originally debuted at a much higher price point, is currently listed on Flipkart with a flat discount of INR 25,000, bringing the base cost down to INR 1,09,999.

This price adjustment comes as Samsung shifts its marketing focus toward its 2026 flagship lineup. Despite the arrival of newer models, the Galaxy S24 Ultra remains a high-performance option for users seeking premium hardware and AI capabilities at a reduced cost. Samsung Galaxy S26 FE Surfaces on Geekbench; 2nm Chipset and Android 17 Tipped for 2026 Launch.

Bank Offers and Exchange Value Incentives

In addition to the flat price cut, consumers can further lower the purchase price through specific financial incentives. Flipkart is offering an additional bank discount of up to INR 4,000 for customers using SBI or Axis Bank credit cards, which effectively brings the price of the handset down to INR 1,05,999.

For those looking to trade in an older device, the platform is providing an exchange value of up to INR 47,350. However, the final valuation is contingent upon the working condition, age, and original billing details of the smartphone being exchanged.

Samsung Galaxy S24 Ultra Hardware and AI Features

The Galaxy S24 Ultra continues to be a competitive flagship in 2026, powered by the Snapdragon 8 Gen 3 for Galaxy processor paired with 12GB of RAM. The device features a 6.8-inch QHD+ AMOLED display with a high refresh rate and a durable titanium frame.

One of the primary draws for the device remains its sophisticated camera array. It is equipped with a 200MP primary sensor and a quad-camera system that includes two dedicated telephoto lenses (3x and 5x optical zoom). The phone is also supported by a 5,000 mAh battery with 45W fast charging capabilities.

Strategic Positioning Against the Galaxy S26 Series

The recent launch of the Galaxy S26 Ultra introduced newer AI-driven software and iterative hardware improvements, but at a premium price exceeding INR 1,30,000. By discounting the S24 Ultra, Samsung is targeting a segment of the market that prioritises flagship-level photography and productivity features, including the integrated S-Pen, without the investment required for the latest generation. Samsung Galaxy S26 Ultra Price in India, Specifications and Features.

Industry analysts suggest that the S24 Ultra remains a viable long-term investment as Samsung has committed to extended software and security updates for the device, ensuring it remains compatible with the latest Galaxy AI features for years to come.

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TruLY Score 3 – Believable; Needs Further Research | On a Trust Scale of 0-5 this article has scored 3 on LatestLY, this article appears believable but may need additional verification. It is based on reporting from news websites or verified journalists (Flipkart), but lacks supporting official confirmation. Readers are advised to treat the information as credible but continue to follow up for updates or confirmations

(The above story first appeared on LatestLY on Apr 05, 2026 07:25 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).