X Original Content Rewards Program: Know What New X Monetisation Model Offers, Eligibility Criteria and Key Changes
X launched the Original Content Rewards Program, replacing traditional ad revenue sharing. The initiative offers bi-weekly payouts based on verified premium impressions for original posts, setting clear eligibility criteria, content rules, and standards for creators. Check more details here.
Social media platform X has officially introduced the Original Content Rewards Program, a newly structured monetisation initiative designed to reward creators who bring unique expertise, original commentary, breaking news, and creative media to the platform. The shift marks a major transition away from the legacy ads revenue sharing model as the company moves to incentivise authentic contributions and personal perspectives.
As per a X post, the platform is no longer accepting new enrolments into the traditional revenue sharing scheme. Existing members will continue earning through September 7, 2026, receiving final scheduled payouts before eligibility transitions entirely to the new framework beginning September 8, 2026. Creators who meet specific subscriber and engagement criteria can then apply directly through their creator studio dashboards. X Original Content Rewards Program: Elon Musk's Platform Discontinues Creator Revenue Sharing Model and Introduces New Monetisation Framework.
What the Programme Offers and Earnings Structure
The newly established program offers bi-weekly payouts calculated using qualified impressions generated on original content. To qualify, impressions must originate from verified subscribers utilising X Premium, Premium+, or Premium Business accounts while viewing eligible posts directly on their Home Timeline feeds.
Earnings are structured to distribute funds every two weeks, with the initial payout schedule under the new guidelines set to roll out starting late August for early participants and expanding through September for transitioning creators. Automated impressions, fraudulent interactions, and repeated views from identical accounts are strictly excluded from reward calculations.
Eligibility Criteria and Participation Rules
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Be 18 years or older
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Live in a country where the Original Content Rewards Program is available
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Have an account in good standing with no history of repeatedly violating Monetization Standards or Terms of Service
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Have a Personal or Business account
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Subscribe to X Premium, Premium+, or Premium Business
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Have at least 500 verified followers
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Have at least 500,000 Home Timeline impressions from verified users in the last 90 days (impressions on replies are excluded)
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Regularly post original content
Furthermore, creators must consistently produce original material and abide strictly by the platform's monetisation standards and terms of service. Accounts found engaging in automated artificial engagement, comment solicitation, or copyright violations face immediate penalties and potential permanent disqualification. Government Asks Meta to Submit Compliance Roadmap for Content Moderation to Curb Deepfakes and Propaganda.
Key Features and Content Guidelines
The initiative prioritizes distinct personal voice and material transformation over simple reposting or duplicated media. While commentary on existing cultural moments and news events is fully encouraged, posts must add substantial unique value through analysis, humor, context, or personal expertise rather than relying solely on minor edits or unedited third-party re-uploads.
(The above story first appeared on LatestLY on Aug 08, 2026 09:20 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
