Mountain Dew Launches 5-Cent Limited-Edition Soda in US: Here’s How To Get the Nostalgic Can
Mountain Dew is celebrating its origins with a limited-edition soda bundle priced at just 5 cents in the US. The special promotion marks the brand's roots dating back to 1948 and gives fans a chance to purchase a commemorative can at its original price.
Mountain Dew is celebrating its origins with a limited-edition soda bundle priced at just 5 cents in the US. The special promotion marks the brand's roots dating back to 1948 and gives fans a chance to purchase a commemorative can at its original price.
According to the company, only 1,948 bundles will be released through TikTok Shop over three days starting June 29. The number reflects the year Mountain Dew was first introduced.
What's Included in the 5-Cent Bundle?
Each bundle includes a commemorative Mountain Dew can along with a 10-pack of Mountain Dew Mini cans. The company said daily quantities will be announced on Mountain Dew's Instagram Stories at noon ET, and purchases will be limited to one bundle per person. What Is ‘Heavy Soda’ Trend? Know All About New Drink Craze Bubbling Up in US.
The launch is part of the brand's "American Original - Tasting Great Since '48" campaign, celebrating Mountain Dew's Tennessee roots and long history.
Why Is the Soda Priced at 5 Cents?
The promotional price is a nod to Mountain Dew's early days when the citrus-flavoured drink was first created by two brothers in Tennessee in 1948. The commemorative can is intended to highlight the brand's heritage while offering fans a nostalgic buying experience. US Restaurant Chain on the Border Shuts Company-Owned Locations Following Bankruptcy and Ownership Change.
Brands Continue Nostalgia Marketing Trend
Mountain Dew joins a growing list of brands using nostalgic pricing to attract customers.
Earlier this month, Dairy Queen offered its DQ Rewards members medium DQ Coolers or DQ Sparklers for 50 cents through its mobile app as part of a limited-time summer promotion. The fast-food chain also transformed one of its New Jersey outlets into a lemonade stand to promote the campaign.
(The above story first appeared on LatestLY on Jun 26, 2026 12:07 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
