New Delhi, Apr 28 (PTI) The All India Football Federation's video campaign to promote fitness among fans during the coronavirus-forced nationwide lockdown has received a huge response with more than four lakh views in less than four weeks.

The campaign #FitWithIndianFootball was launched on April 2 and it has so far recorded 4,31,000 video views -- an average of 86,400 views per video, along with 1,87,000 engagements in all.

The initiative has garnered 1.56 million impressions across social media platforms and has seen widescale participation, both male and female, from across the nation and all age groups, the AIFF said in a release.

The likes of Bhaichung Bhutia, Sunil Chhetri, Gurpreet Singh Sandhu, Sandesh Jhingan, Ashalata Devi, Aditi Chauhan and Jeje Lalpekhlua, among others, were involved in the campaign, explaining exercises one can execute at home with a football, and in the process, encouraging fans to stay fit and healthy.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)