Washington D.C. [USA], Sep 11 (ANI): Eros Now, the Indian OTT platform owned by Eros International has signed a content licensing deal with China's largest online video streaming service iQiyi.

With this deal, according to a statement given by Eros, the Bollywood and regional language entertainment network has become the first South Asian OTT player to make inroads into the Chinese digital space, Variety reported.

Indian films have seen huge popularity in Chinese theatres. Films like 'Dangal', 'Secret Superstar', and 'Hindi Medium' were a huge hit in the country.

Till the end of 2017, iQiyi had about 500 million monthly active users and 126 million daily active users, consuming the content via their mobile phones. (ANI)

(The above story is verified and authored by ANI staff, ANI is South Asia's leading multimedia news agency with over 100 bureaus in India, South Asia and across the globe. ANI brings the latest news on Politics and Current Affairs in India & around the World, Sports, Health, Fitness, Entertainment, & News. The views appearing in the above post do not reflect the opinions of LatestLY)