Jaipur, Sep 11 (PTI) Honda Cars India on Monday said that its latest SUV Elevate holds the potential to become a key pillar of its business in India.

Honda Cars launched the premium SUV in the Rajasthan market.

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Yuichi Murata, Director - Marketing and Sales, Honda Cars India Ltd said that the SUV holds the potential to become a key pillar of Honda's business in India, offering remarkable value to evolving customers.

He said that Rajasthan is an important market for the company.

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"Elevate's development is a testament to extensive research and invaluable customer feedback," he said. The vehicle will be available at an introductory starting price of Rs 10,99,900 (ex-showroom, Jaipur). Deliveries of the Elevate also began today across dealerships in the country.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)