BCCL Layoffs: Times Group's OMS Restructures As 40 Employees Asked To Leave
Times of India Group's OMS and Response division underwent restructuring, with sources indicating around 40 job cuts. This follows recent BCCL employee transfers to Times Horizon as part of a wider corporate demerger. The exact number of affected roles and the explicit rationale behind the exercise could not be independently verified.
Optimal Media Solutions (OMS) and the Response division, operating under the Times of India Group, have undergone a restructuring exercise, with industry sources indicating that approximately 40 employees may have been asked to leave.
Restructuring and Impact on OMS
The developments come as agencies and media businesses reassess organisational structures, costs, and strategic priorities. Optimal Media Solutions, which provides media planning, buying, and related solutions within the Times of India ecosystem, saw internal changes this week, reports exchange4media. However, the exact number of affected roles and the explicit rationale behind the exercise could not be independently verified at publication time. The Trade Desk Layoffs: Ad-Tech Giant Cuts 15% of Workforce in Global Restructuring.
Industry Context and Leadership Inquiries
The workforce realignment unfolds amid a broader period of restructuring across the Times of India Group and the wider advertising and media industry. e4m reached out to Sameer Sainani, President of Optimal Media Solutions, seeking comments on the layoffs and details regarding the restructuring exercise. Inquiries were also directed to Sivakumar Sundaram, CEO (Publishing) of the BCCL group, seeking clarity on whether the move forms part of a wider organisational or business realignment. Responses from the leadership were awaited at the time of publishing, reported e4m.
Wider Times Group Demerger Context
The adjustments follow recent corporate transitions within the broader media house. Employees currently employed under Bennett, Coleman & Co. Ltd. (BCCL) have been transferred to Times Horizon Private Limited (THPL) as part of the group's ongoing business restructuring and demerger. Volkswagen India Layoffs: Automaker To Cut 12% of Workforce by 2027 in Major Cost Overhaul.
The transition was communicated to staff through an internal email, which described the move as a "transfer of employment and not a separation from service", intended to reassure workers that their employment continuity would remain unaffected by the change in the legal employing entity.
(The above story first appeared on LatestLY on Sep 05, 2026 02:06 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
