‘Internet-Breaking Moment’: Parle VP Mayank Shah Reacts After PM Narendra Modi’s Melody Toffee Gift to Giorgia Meloni
Parle Products expects a surge in domestic and international interest after Prime Minister Narendra Modi gifted Melody toffees to Italian Prime Minister Giorgia Meloni during a recent meeting. Calling it an 'internet-breaking moment,' Parle VP and CMO Mayank Shah said the gesture gave Indian products a global stage as the viral #Melodi trend resurfaced online.
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Prime Minister Narendra Modi’s decision to gift a packet of Melody toffees to Italian Prime Minister Giorgia Meloni has triggered a fresh wave of online attention, with Parle Products saying the moment could significantly boost the brand’s visibility and sales globally. The exchange quickly went viral after Meloni shared a video of the interaction on May 20, reviving the popular #Melodi trend on social media.
Reacting to the development, Parle Products vice president and chief marketing officer Mayank Shah said the gesture was an important moment for Indian brands on the global stage. Speaking to CNBC-TV18, Shah described the incident as an “internet-breaking moment” and said it could drive increased traction for the confectionery brand both in India and overseas. Modi, Meloni and Melody Candy: Parle Industries Shares Skyrocket After PM Narendra Modi Gifts ‘Melody’ Toffees to Giorgia Meloni.
PM Narendra Modi Gifts ‘Melody’ Chocolates to Giorgia Meloni
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Parle Sees Global Opportunity
“Expect a lot of traction in domestic & international sales after this internet-breaking moment,” Shah said during the interaction. “This is a nice way of pushing Indian products and giving a global stage,” he added.
Shah also said he was “thankful” to PM Modi for giving the company global visibility. He noted that Melody toffees are already exported to more than 100 countries. The Parle executive also indicated that the company does not currently plan to go public. “We are not considering listing right now. We prefer to remain private,” Shah said. PM Narendra Modi Gifts ‘Melody’ Chocolates to Giorgia Meloni During Italy Visit; ‘Melodi’ Moment Video Goes Viral.
#Melodi Trend Returns
Earlier on May 20, Giorgia Meloni posted a video showing PM Modi presenting her with a packet of Melody toffees. In the clip, the Italian Prime Minister can be heard saying, “Thank you for the gift.” Soon after the video surfaced online, the hashtag #Melodi began trending again across social media platforms.
The hashtag, a blend of the surnames Modi and Meloni, has become a recurring internet trend whenever the two leaders interact publicly. The online fascination around the pair first gained major traction during the COP28 summit in 2023.
PM Modi’s choice of gift was widely interpreted online as a playful reference to the long-running #Melodi meme culture that has developed around his meetings with the Italian leader.
(The above story first appeared on LatestLY on May 20, 2026 03:17 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
