The world is cinema is ever evolving and has reached a level, where not the stars, but the content remains the king. Talking about the importance of content in any film and the growing realm of digital media, the Planet Marathi Founder Akshay Bardapurkar sheds light on the heating topic. In an exclusive with LatestLy, Akshay revealed that the channel will soon be launching a new app, where fresh content will get the space, including the Lok Sabha and Vidhan Sabha elections. Planet Marathi Founder Akshay Bardapurkar Talks About the Scope of Marathi Digital Content in India (Watch Video)

In a conversation with Latestly’s correspondent Prathamesh Jadhav, Akshay talked about the influence of digital platform on Planet Marathi. He talks about how Twitter helped them to promote their digital content across the country. “We have reached a point where we have so much content, that we are soon launching our own application. Through the app, we will also be covering Lok Sabha and Vidhan Sabha elections, but in a different format,” the founder said.

Have a look at the conversation here:

He also discussed how content is the true king and only containing data is just not enough. He said, “We have so much content, thanks to the intervention of digital media. But if there is no uniqueness in your content, then it becomes redundant. My whole point of getting into Planet Marathi was to make sure that the Content should be the King.”

(The above story first appeared on LatestLY on May 17, 2019 08:00 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website