Adani Cement Unveils 15,000-Bag Aerial Tribute to Maa Durga for Navratri 2026 (Video)
Adani Cement unveiled a 70 ft by 70 ft aerial tribute to Maa Durga at its Kymore plant in MP for Navratri 2026. Built using 15,000 ACC and Ambuja Cement bags (750 tonnes) over 12,600 man-hours, the installation forms part of its 'Jahan Vishwas, Wahan Shakti' campaign showcasing brand synergy, devotion, and collective effort.
Adani Cement, a part of the Adani Portfolio and the world's ninth-largest cement producer, has unveiled a monumental aerial tribute to Maa Durga constructed entirely from packed cement bags. Unveiled as part of its Navratri and Durga Puja 2026 campaign titled "Jahan Vishwas, Wahan Shakti", the installation was established at the company's Kymore plant in Madhya Pradesh.
Scale and Construction of the Installation
The artwork spans a 70 ft by 70 ft canvas and utilises 15,000 Ambuja Cement and ACC cement bags, representing a total of 750 tonnes of material. The project required 12,600 man-hours of collective effort from workers and designers. Navratri 2026: PM Modi Invokes Maa Jagadamba’s Blessings, Wishes Happiness, Peace and Prosperity.
Adani Cement Marks Navratri With a 15,000-Bag Aerial Tribute to Maa Durga
15,000 cement bags. 750 tonnes. 12,600 man-hours. One divine tribute. 🙏
At our Kymore plant, Adani Cement created a monumental aerial tribute to Maa Durga across a 70 × 70 ft canvas as part of #JahanVishwasWahanShakti.
A celebration of faith, unity and collective effort. https://t.co/KzVaP8GB01
— Adani Cement (@AdaniCement_) October 11, 2026
At ground level, the individual units appeared as structured blocks arranged with precision. When viewed from an aerial perspective, the arrangement revealed the full form of Maa Durga, detailing her crown, eyes, ten arms, and flowing contours. According to a company release, the creation reflects "countless acts of human effort coming together to give visible form to faith, strength and trust".
Campaign Concept and Brand Integration
The campaign merges core branding concepts from Adani Cement's primary portfolios. Shakti symbolizes Ambuja Cements' pledge of strength, while Vishwas represents ACC's nine-decade legacy of trust. "The campaign title, Jahan Vishwas, Wahan Shakti, expresses this union of trust and strength through a creation made from the material with which homes and infrastructure are built," the company stated. Navratri 2026 Playlist: Top Bollywood Dandiya and Garba Songs To Elevate Your Festive Mood.
Digital Film Release
Adani Cement has captured the creation process and the final aerial reveal in a digital film released across its social media channels. The video opens at ground level, tracking hands at work and cement bags moving into place before the camera gradually ascends above Kymore. The narrative demonstrates the transition from individual building materials to an overarching visual representation of devotion and collective will.
(The above story first appeared on LatestLY on Oct 11, 2026 12:50 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
