Gujarat, May 21: Amul, India’s largest milk producer, has hiked the retail price of milk by Rs 2 per litre in Delhi-NCR, Maharashtra and other states from Tuesday. The decision has been taken by the milk producer due to an increase in production cost. Milk prices were last revised two years back in March 2017, Gujarat Cooperative Milk Marketing Federation (GCMMF), which sells milk and milk products under the Amul brand, said in a statement. The new price comes into effect from May 21 and on all six brands being sold in major markets of Delhi-NCR, Gujarat, West Bengal, Kolkata, Uttaranchal, Maharasthra and other states, the GCMMF said in a statement. Amul Increases Milk Procurement Prices by Rs 10 Per Kg.

In Mumbai, the rate of Amul Taaza has been increased from Rs 42 to Rs 44 a litre, and Amul Gold from Rs 52 to Rs 54. Meanwhile in Ahmedabad, the revised price of 500 millilitre (ml) pack of ‘Amul Gold’ in Ahmedabad will be Rs 27, ‘Amul Shakti’ at Rs 25, ‘Amul Taaza’ at Rs 21 and ‘Amul Diamond’ at Rs 28. However, there has been no change in cow milk prices in Gujarat, the cooperative added.

Amul, as a cooperative, passes on almost 80 paise of every rupee paid by consumers to the milk producers. The company has hiked the milk prices by Rs 2 per litre after a gap of two years to provide remunerative milk purchase price to our milk producers owing to drop in milk production and increase in cost of production.

”With an annual turnover (2018-19) of $ 4.8 billion, Amul claims to be the largest food product marketing organisation of the country. Its milk procurement stands at approximately 23 million litres per day from 18700 village milk cooperative societies.

The hike will benefit nearly seven lakh cattle breeders associated with 1,200 milk associations of Amul. The GCMMF said that considering increase in the cost of milk production, all member milk unions of Gujarat have increased milk purchase price by a minimum of Rs 30-50 per kg fat (5-8 per cent) over the last few months. The step is being taken to motivate milk producers to keep inducting new animals and to keep producing milk and support their livelihood.

(The above story first appeared on LatestLY on May 21, 2019 11:38 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).