PM Narendra Modi Urges Citizens To Celebrate National Handloom Day With GRWM Videos in Latest Instagram Reel
PM Narendra Modi has urged citizens to mark National Handloom Day on August 7 by purchasing indigenous handloomed goods and sharing videos to support local weavers. Highlighting the date’s link to the 1905 Swadeshi movement, he emphasised that patronising traditional crafts is essential for achieving an Atmanirbhar Bharat and boosting rural artisan prosperity.
Prime Minister Narendra Modi has urged citizens to celebrate National Handloom Day on August 7 by supporting traditional weaver families, purchasing local handloomed goods, and sharing promotional videos on social media to highlight the country's rich craftsmanship on a global scale. Marking the occasion, the Prime Minister highlighted the historical significance of the date, drawing a direct line to the launch of the Swadeshi movement on August 7, 1905, during India's freedom struggle.
Honouring India's Weaving Heritage
In a video message shared on Instagram, PM Modi emphasised that National Handloom Day serves as an opportunity to recognise the dedication of millions of artisans - many working from home - who preserve traditional techniques across generations. How Much Did the Indian Government Spend on PM Narendra Modi’s Foreign Trips?
PM Narendra Modi Urges Citizens To Celebrate Handloom Day on August 7
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"Our goal is to build an Atmanirbhar Bharat. For that, even the smallest and poorest families must become economically prosperous," PM Modi said, noting that increased public patronage directly aids rural artisan communities. The video was shared on Instagram with the caption reading, "Let’s make India’s handloom diversity popular. Share your videos with your favourite handloom products, including GRWM videos."
Call to Action for Citizens
The Prime Minister appealed to the public to actively participate in strengthening the domestic handloom sector by purchasing at least one handwoven product. He further encouraged citizens to document their purchases by recording videos and sharing them online to inspire broader recognition and support for indigenous creators. Netflix’s Co-CEO Ted Sarandos Meets PM Narendra Modi, Announces Initiative To Support India’s Next Generation of Storytellers.
National Handloom Day, first established in 2015, continues to serve as a platform to bolster local manufacturing, honour recipient artisans through national awards, and drive economic sustainability for the country's extensive network of textile workers.
(The above story first appeared on LatestLY on Aug 06, 2026 11:19 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
