The Lakme Fashion Week (LFW) has joined hands with Diamond Producers Association to identify and mentor Indian diamond jewellery design talent, who will be given a chance to showcase their work at the Lakmé Fashion Week Summer/Resort 2019 edition. As part of 'The Real Cut', emerging designers associated with iconic jewellery brands will for the first time showcase their work at LFW in collaboration with emerging fashion designers, a statement said. Lakme Fashion Week Summer/Resort 2019: Malaika Arora Announces Five New Faces to Walk LFW Ramp.
They will get an opportunity to showcase their work with designer labels Rara Avis by Sonal Verma, Verandah by Anjali Patel Mehta and Saaksha & Kinni by Saaksha Bhat and Kinnari Kamat. The collaboration will showcase the versatility of diamonds and how they can be teamed with pret wear.
Diamond Producers Association & Lakme Fashion Week Coming Together
For the first time ever, Diamond Producers Association & Lakme Fashion Week are coming together to create a unique platform for young and emerging Diamond jewellery designers across India. More details coming soon. Stay tuned #LFWSR19 #RealisRare #RealIsADiamond #TheRealCut pic.twitter.com/tFyDRif2R3
— Lakmé Fashion Week (@LakmeFashionWk) January 7, 2019
The designers, with experience of three to eight years, must demonstrate a combination of innovative design and techniques to celebrate diamonds. Winners will be chosen by jury members who will evaluate them on parameters ranging from quality, innovation, marketability, originality and ability to take their business to the next level.
Richa Singh, Managing Director - India, Diamond Producers Association, said: "Diamonds have a very deep connection to the history, culture and fashion of India. We are excited to collaborate with LFW to offer a platform that will identify and nurture diamond jewellery design talent and be beyond a basic showcase."
"Our path-breaking association, which pairs and enhances pret fashion wear with everyday Diamond jewellery, is the perfect opportunity for young and emerging Diamond jewellery designers to display their talent and celebrate this billion-year-old miracle of nature. I'm looking forward to seeing the exciting looks that emerge on the runway, with Diamonds enhancing every collection."
Jaspreet Chandok, Vice President and Fashion Head - IMG Reliance, said: "Our aim is to constantly evolve while making the right associations that add value and set a new benchmark. With this association, we are taking a step towards creating a new platform for diamond jewellery designers in the Indian fashion industry."