Britannia has completed 100 years of being in business and to mark this special milestone, the brand has launched a multi-media campaign. From full-page ads in national dailies to television spots, Britannia has chalked out an aggressive marketing campaign.
According to reports, Britannia has plans of foraying into new categories like- croissants, cream wafers and enhance product offerings in existing categories. The company further plans to launch 50 new products in 12 months.
The brand is using the hashtag #100SaalSe100SaalTak, and in the brand film, it takes the audience through a nostalgic journey on how the products have evolved over the years.
In addition to the above film, Britannia has released separate ads on their popular products from Good Day, Cheese, Nutrichoice to the cake. Take a look at some of the ads which have been launched on this special occasion. Each of these ads has a beautiful story weaved around it, that highlights how the brand has been there for 100 years and continues to play an integral role in the lives of everyone.
LatestLY takes a look some of the iconic Britannia ads that have stood out over the years. People in the 90s will remember the Britannia ad with Rahul Dravid. But did you know actor Naseeruddin Shah was also the face of the brand? Take a look at some of these all-time favourite ads to refresh your memory.
Britannia ad with Rahul Dravid
Britannia ad with Rahul Dravid and Virendra Sehwag
1981 Britannia Marie Ad:
Britannia Delite ad with Naseeruddin Shah
Britannia Good Day ad with Javed Jaffrey
From the iconic jingle Ting ting ti-ting' which continues to not only have a strong, but also an instant brand recall, Britannia has made ample changes to their product portfolio. The brand, therefore, has evolved leaps and bounds keeping in mind the changing consumer dynamics. We wish Britannia continues to add many more robust years, and make India proud.