'Guys Kabhi Kabhi' Campaign for Zomato Home-Cooked Food Service Copied by YouTube India, Amazon and Others, Food App Trolls Everyone Like a Boss!
Zomato India (Photo Credits: Zomato India)

Food delivery app, Zomato has launched a service where people can order home cooked food. Launching their latest service, Zomato tweeted saying, "Guys, kabhi kabhi ghar ka khana bhi kha lena chahiye (Once in a while, one should eat home-made food)."  Impressed by the tagline, Zomato Founder and CEO Deepinder Goyal replied, "Who did this? Good tweet". Zomato's tweet was quick to go viral with Twitterati wondering what Zomato was upto. While the mystery was later solved, various other brands jokingly, picked up the tagline and started using it after tweaking it a bit to promote their products. And now Zomato has taken to Twitter giving it back to the brands hilariously! Zomato Customer Refund Query Gets 'Maa Kasam, Milega Refund' Response, Reddit Goes Crazy.

From Dabur Hajola, Amazon to YouTube India, everyone took to Twitter using their version of the tagline. YouTube channel, The Viral Fever tweeted, "Guys kabhi kabhi ghar pe TV bhi dekh lena chahiye (Guys, Once in a while, you should watch TV at home) ." While Dabur Hajola's tweet reads, "Guys, kabhi kabhi kuch baatein na hajam kar leni chahiye." Amazon Prime India's tweet says, "Guys, kabhi kabhi cable pe bhi kuch dekh lena chahiye (Once in a while, you should watch TV on cable).Zomato Introduces 26-Week Paternity Leave and Twitterati Is Cheering.

Here is Zomato India's initial tweet:

As the tweets by the brands began to go rounds on social media, Zomato compiled a screenshot of all the tweets and captioned it saying, "Guys, kabhi kabhi khud ke acche tweet bhi soch lene chahiye (At times, you should come up with good tweets on your own)."

Here is the tweet:

The latest tweet by Zomato has garnered a lot of funny reactions on Twitter. It has more than 1,400 retweets and over 5,000 likes. One of the comments on the post reads, "Guys kabhi kabhi twitter se dhyaan hatakar apni service par bhi dhyaan de Lena chahiye." While some said that the other brands using the same tweet helped Zomato garner more eyeballs, others agreed with Zomato and said that people shouldn't have stolen their tagline.