Sweden-based furniture retail company, IKEA opened its first store in India today. The home furnishing company has employed 950 people directly and another 1,500 indirectly at the Hyderabad store and plans to hire more 15,000 employees. While IKEA has been sourcing products for three decades, the store marks a milestone in their investments in the Indian market. As the store opened today, social media is flooded with pictures of the fully furnished stores with their stylish and quirky interiors being the highlight.
The store in Hyderabad is the first of 25 outlets planned to be set up in India by 2025. The second store would be in Mumbai next year, followed by Bengaluru and Delhi-NCR. They have customised their service for Indian customers and will offer delivery and assembly service for those who are not familiar with the DIY (do it yourself) concept.
Check out pictures of IKEA's first store in India on the day of their opening:
Iconic home store #IKEA opens today in a 13 acre 4 lac sq ft complex in Hyderabad. It should be a big hit with the Indian consumer with its quality, durability, aesthetic designs, customisation and good price point. pic.twitter.com/J5IIoocjYr
— Harsh Goenka (@hvgoenka) August 9, 2018
— Shilpa S Ranipeta (@Shilparanipeta) August 9, 2018
Earlier they were in the news when it was announced that IKEA has customised their food menu for the Indian audiences keeping in mind the religious sentiments and thus replacing all dishes with chicken.
Now literally, all roads lead to #IKEAHyderabad . Look at the aerial view of a pic taken from 15th floor of Divya Shree Orion 30 minutes ago. Wait time for a "U" turn is 24 minutes currently. Politicos take almost no time to make a "U" turn, not a car 😀 pic.twitter.com/COX8sz0leq
— Saye Sekhar Angara (@sayesekhar) August 9, 2018
— Sunaina Patnaik (@sunaina_patnaik) August 8, 2018
Now, that's a warm welcome!
— IKEA Sverige (@IKEASverige) August 9, 2018
— Min IT, Telangana (@MinIT_Telangana) August 9, 2018
A beautiful store for your home! pic.twitter.com/LcxyUjvxvQ
— Kunal Jain (@kagetrip) August 5, 2018
They just became the coolest place in Hyderabad
Welcome another marquee brand entering India through our own Hyderabad & Telangana 👍
— KTR (@KTRTRS) August 9, 2018
Quilt to perfection!
#IKEA opens its #firststore in #Hyderabad. Privileged to witness an @theRE100 #EV100 member joining hands with #Telangana - a member of #Under2Coaltion @ClimateGroup #IKEAHyderabad pic.twitter.com/LItow9JmdG
— Jarnail Singh (@jarnail2015) August 8, 2018
Green as well!
— kumar rajagopalan (@kumarraja1) August 8, 2018
— Absaar (@Absaaaaar) August 9, 2018
They have it all!
@KTRTRS sir, one more effort of yours bears fruit. IKEA gives a truly global experience. 15 years ago when I visited its store in Minneapolis MN, I thought when will India have one. U made it a reality today in our very own Hyderabad pic.twitter.com/T6P1uWvCOj
— Saye Sekhar Angara (@sayesekhar) August 8, 2018
IKEA received the nod from the Indian government to invest Rs 10,500 crore in single-brand retail in 2013. Out of which the company has so far invested Rs 4,500 crore in its different projects here. For the Hyderabad store, an investment of Rs 1,000 crore has been made. The store which is spread over 13 acres of land and has a built-up area of 4 lakh sq ft. It has a range of around 7,500 products. The company plans to increase its investment in the country faster than it would usually do elsewhere.