The Olympic Games remain the most appealing sports & entertainment event in the world.
The findings come from consumer surveys conducted by Publicis Sport & Entertainment in March 2022 with over 28,000 people aged between 13 & 65 across 16 territories.
https://t.co/b4Xm9yApzi pic.twitter.com/E29alGerL4— IOC MEDIA (@iocmedia) October 26, 2022
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