Elon Musk-Run X Tests New Link Experience on iOS To Boost User Engagement With Posts
Elon Musk-run X (formerly Twitter) is testing a new link experience on iOS to boost engagement on posts with links. Nikita Bier, X’s head of product, explained that links often reduce reach as browsers cover posts, causing users to skip reactions.
Elon Musk-run X (formerly Twitter) is testing a change to the way it handles links on the iOS platform. The update is said to help X users to interact with posts that include links. Nikita Bier, head of product at X, shared the update and explained the reason behind the change. He said, “We're testing a new link experience, starting on iOS -- to make it easier for your followers to engage with your post while browsing links." Bier explained that many creators often complain that posts containing links usually get less reach. He noted that the web browser covers the post, and people forget to like or reply. As a result, X does not receive enough engagement signals to determine the post’s quality. He further mentioned, “To help get better signal, posts will now collapse to the bottom of the page so people can react while you're reading.” XChat New Feature Update: Elon Musk’s Platform Rolling Out Disappearing Messages Option for Users.
X Testing a New Link Experience on iOS
We're testing a new link experience, starting on iOS -- to make it easier for your followers to engage with your post while browsing links.
For creators, a common complaint is that posts with links tend to get lower reach. This is because the web browser covers the post and… pic.twitter.com/oWraLpPwji
— Nikita Bier (@nikitabier) October 19, 2025
(The above story first appeared on LatestLY on Oct 20, 2025 06:47 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
