X To Update Creator Revenue Sharing Incentives To Reward Local Engagement, Help Creators Build Audience: Nikita Bier
X will update its revenue sharing model to prioritise local audience engagement. Announced by Nikita Bier, the change boosts impressions from home regions and similar language users, aiming to encourage regional content creation and reduce reliance on US focused engagement strategies globally.
X will change its revenue sharing incentives from Thursday to better reward creators whose posts resonate with local audiences. Head of product Nikita Bier announced that impressions from a user’s home region, neighbouring countries and those who speak the same language will now carry greater weight. The update is designed to promote diverse conversations worldwide and reduce the practice of targeting US or Japanese audiences for engagement, particularly on American politics. “We invite creators to start building an audience locally,” Mr Bier said. “X will be a much richer community when there’s relevant posts for people in all parts of the world.” X Product Head Nikita Bier Responds To Dislike Button Feedback.
Nikita Bier Announces X Creator Revenue Sharing Update to Help Local Audience Building
Starting Thursday, we'll be updating our revenue sharing incentives to better reward the content we want on X:
We will be giving more weight to impressions from your home region—to encourage content that resonates with people in your country, in neighboring countries and people…
— Nikita Bier (@nikitabier) March 25, 2026
(The above story first appeared on LatestLY on Mar 25, 2026 11:32 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
