X will change its revenue sharing incentives from Thursday to better reward creators whose posts resonate with local audiences. Head of product Nikita Bier announced that impressions from a user’s home region, neighbouring countries and those who speak the same language will now carry greater weight. The update is designed to promote diverse conversations worldwide and reduce the practice of targeting US or Japanese audiences for engagement, particularly on American politics. “We invite creators to start building an audience locally,” Mr Bier said. “X will be a much richer community when there’s relevant posts for people in all parts of the world.” X Product Head Nikita Bier Responds To Dislike Button Feedback.

Nikita Bier Announces X Creator Revenue Sharing Update to Help Local Audience Building

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