Viral Video Shows Fake Virat Kohli One8 Shoes Being Made in Punjab
Reports of a viral video showing fake Virat Kohli One8 shoes being manufactured in Punjab remain unverified, despite the brand's recent official launch. This comes amidst broader concerns about counterfeit sports merchandise and the spread of online misinformation. While no specific video has been confirmed, authorities have busted other fake branded shoe.
A video showing the manufacturing of counterfeit footwear under Indian cricket star Virat Kohli’s premium lifestyle brand, One8, has gone viral across social media platforms. The footage, which has accumulated millions of views, documents a salesperson from Punjab trying to sell fake One8 shoes, where counterfeit Kohli sign and branding are being used to replicate the popular sneakers. Did MS Dhoni, Virat Kohli Attend Portugal vs Spain FIFA World Cup 2026 Match? Fact Check Finds Claim Fake.
Fake Virat Kohli One8 Shoes
In the aforementioned viral video, the salesperson is heard in Punjabi highlighting similarities to Kohli's cricketed inspired 'Seam' shoes, while urging people to order as much as possible with the guarantee of procuring them at the outlet.
One8's Official Debut and Market Buzz
The One8 brand, co-founded by cricket icon Virat Kohli and backed by Agilitas Sports, officially launched its footwear collection pre-bookings on District by Zomato on June 6, 2026. This highly anticipated debut saw significant interest from consumers across India, who pre-booked pairs from the new cricket-inspired 'Seam' and 'Cover Drive' franchises, alongside the 'Boom Rush' multi-activity trainer.
The brand then hosted a 'Global Premiere' event on June 21, 2026, at Yashobhoomi, New Delhi, where Virat Kohli himself unveiled the brand's next chapter. The event allowed pre-booking customers to collect their shoes and experience an immersive launch, marking a unique integration of online purchase with an in-person event. Virat Kohli Ends Test Retirement U-Turn Speculation, Says 'I'm Done' (Watch Video).
Persistent Threat of Counterfeit Goods
The sports merchandise industry is frequently targeted by counterfeiters, leading to significant concerns for both brands and consumers. While a specific video depicting the manufacturing of fake One8 shoes in Punjab remains unconfirmed, recent incidents highlight the broader issue of illegal production of branded footwear across India.
Fact-Checking Viral Claims and Misinformation
The digital landscape is also ripe for misinformation. A viral claim regarding Virat Kohli's One8 shoes generating an astounding INR 138 crore in sales within 24 hours gained traction in June 2026. However, this claim was subsequently debunked by fact-checkers, revealing that the images circulating were AI-generated concepts and the sales figures were fabricated by fan pages. Such instances underscore the importance of verifying information, especially in the context of viral content and product authenticity.
Consumers are strongly advised to exercise caution and only purchase One8 products through official channels and authorized retailers to ensure authenticity and quality. The proliferation of counterfeit goods and misleading information continues to pose a challenge to both brands and their dedicated fanbase.
(The above story first appeared on LatestLY on Jul 09, 2026 03:46 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).