NBA Legend LeBron James to Auction Custom Mercedes-Maybach S 680 for Charity

NBA icon LeBron James, currently 41 years old and embarking on his 24th season, is channeling his off-court influence for a noble cause, announcing the auction of a meticulously customized Mercedes-Maybach S 680. This exclusive vehicle is one of two identical luxury sedans personally designed by James, with the proceeds dedicated entirely to the LeBron James Family Foundation (LJFF) and its impactful I PROMISE Program in his hometown of Akron, Ohio. Stephen Curry Extension: 4-Time NBA Champion and 2-Time MVP Extends Contract With Golden State Warriors.

Lebron James Customised Mercedes-Maybach S 680 

Meet the near-identical twin of LeBron James’s one-off Mercedes-Maybach S-Class.

A MANUFAKTUR-exclusive, every detail of this exceptional S-Class brings a personal touch customized by @KingJames himself. Auctioned in partnership with @goodingandco at Rétromobile New York on November 20th, proceeds will benefit the LeBron James Family Foundation and its I PROMISE program.

— Mercedes-Benz USAㅤ (@MercedesBenzUSA) October 14, 2026

The auction is slated for November 20 and 21, 2026, with bidding starting at 11:00 AM EST on both days, as part of Gooding & Company's Retromobile New York Auctions, held at the prestigious Javits Center in New York. Mercedes-Benz generously donated the vehicle to James' foundation, underscoring a collaboration that blends luxury automotive craftsmanship with philanthropic endeavors.

The Bespoke Machine

The custom Mercedes-Maybach S 680 is a testament to personalized luxury and performance. Under its hood, a potent 6.0-liter V-12 engine delivers an impressive 621 horsepower. The exterior boasts an exclusive light ivory finish, complemented by a lavish "stormy weather blue" leather interior featuring elegant porcelain stitching. James' personal touch is evident throughout, with his signature crown logo integrated onto the front fenders, headrests, dashboard, and floorboards, as well as on a custom Maybach badge. A unique detail paying homage to his roots, the center console is inscribed with the geographic coordinates of Akron. This bespoke Maybach is estimated to be valued around $300,000 to $330,000 following its extensive customization.

In a statement, James expressed his pride in the project: “The chance to design my own customized Mercedes-Maybach was something I never even dreamed of as a young kid growing up in Akron. To now have the opportunity to uplift my community and the families we serve through this auction means everything to my Foundation.” The sister car, also custom-designed, will remain in James' personal collection. NBA Announces 2026-27 Season Schedule; Finals Rematch Between New York Knicks and San Antonio Spurs Set for Christmas Day.

Driving Impact in Akron

All funds raised from the auction will directly support the LeBron James Family Foundation, a highly-rated charity that has earned a 4/4 Star rating on Charity Navigator. The LJFF's I PROMISE Program is a comprehensive initiative offering educational resources, family support services, housing assistance, job training, and health services to students and families in the Akron area. The program notably opened the I PROMISE School in 2018 and has since expanded its initiatives, guaranteeing college scholarships to more than 1,100 Akron Public School students.

This auction marks a significant moment, marrying automotive artistry with a powerful commitment to community development. As one of the NBA's most influential figures, LeBron James continues to leverage his platform to create lasting generational change through philanthropy, ensuring that a piece of his luxurious vision will pave the way for brighter futures in Akron.

(The above story first appeared on LatestLY on Oct 15, 2026 10:45 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).