Alibaba, a leading Chinese e-retail company, will be hosting its annual Singles’ Day sales on November 11, 2018. Popularly also known as 11.11 or annual singles’ day, the 24-hour retail extravaganza was originally created by the e-commerce giant. Moreover, shops have already started introducing incredible deals for attracting customers. Held on 11th November every year, the single shopping event generated more than $25 billion in terms of sales in one day last year. Here are top five things you should know about the Singles' Day or 11.11 sales. Alibaba Revenue Jumps Ahead of Shopping Bonanza Singles Day.
Biggest Ever Shopping Event: This year’s 11.11 sale will mark the 10th anniversary of the inaugural shopping extravaganza which was initiated by Alibaba. Not only this, the event is believed to be the biggest ever sale in terms of scale as well as reach. Moreover, the shopping event, which falls on a Sunday is expected to attract more number of customers. Though China still marks the highest amount of activities during the event, regional markets such as Indonesia, Thailand and the Philippines are also gaining attractions.
More Global Retailer This Year: After seeing the popularity of the sales and pre-sale deals, several global retailers have decided to participate in the 11.11 sale this time around. Along with Alibaba, other retailers like Shopee, Amazon, Sephora, Ezbuy, Zalora and Taobao and Lazada. The sale will bring good deals across categories like electronic gadgets, household appliances, beauty products and much more.
Local Companies Too Participating: Local companies in Singapore will also be participating in the shopping event. To make things interesting, local companies such as blogshops Love, Bonito and The Tinsel Rack will reduce up to 70 per cent and 80 per cent off their prices respectively. On the other hand, RedMart – an online supermarket will proffer up to 50 per cent discount this year. Also, Folding bike and e-scooter seller - Mighty Velo will provide discounts and package deals on its products.
Offers Other Than Gadgets: This year’s Singles’ sale will not be limited to gadgets and products. The customers will get deals on travel with great discounts on Hotels.com, booking.com, Expedia and much more. Also, shopper paying via United Overseas Bank cards can use specific codes for additional discounts online via Qoo10, AforArcade, Reebonz and more.
More discounts and Deals: Shopee has developed a new game on its app – called Shopee Shake, wherein the users can shake their smartphones to win Shopee coins. The customers can use these coins to claim discounts along with special prizes from selected brands.